GRAMM Spring 2012 Fashion Show
The GRAMM Spring 2012 Fashion Show was held at h.NAOTO’s Harajuku store on January 28. It was hosted by designer Z8, and the keyword for the evening was most definitely “interaction.”
This wasn’t a show to merely showcase GRAMM’s latest designs, it was an opportunity to buy those designs too. Every customer was given an order form, clipboard, and pen to accompany their complimentary drinks before being ushered upstairs. The customers lined the walls, leaving plenty of space for the two hard-working models to display the clothes, but the show wasn’t a passive experience.
Z8 was a wonderful host as she took the time to not only describe the outfits in detail, no matter how many layers they had, but she also happily fielded any questions the customers had. GRAMM’s clothing is full of little details that aren’t usually seen at first notice, and Z8 made sure to highlight all of these little design features that makes GRAMM stand out from the other h.NAOTO lines. The models stood patiently as Z8 lifted cardigans and hemlines to show what lay underneath and it wasn’t long before the customers were doing the same, stopping the models on their way back to the changing room so that they could see the embroidery on a pocket better.
The clothing was a mix of classic femininity with a modern twist. The core colors were black, white, and grey, but a splash of color was added to one skirt with the addition of a purple underskirt that could be easily seen through the white lace layers.
One of the most popular outfits of the evening, attracting the loud and sustained cries of “kawaii” (cute) from the customers, was a strapless red wine dress that was showcased last. The black lace detail contrasted the wine shade perfectly, and the simple black pants and long red socks worn with it made for a stunningly coordinated outfit.
Other crowd favorites from the show included a pair of knee-length denim shorts with white lace trim down the sides that covered the pockets, a black cardigan that had a tuxedo tail in the shape of rabbit legs at the back, extra wide waistbands seen on both skirts and pants, and a high-necked grey and pink one piece.
It took only thirty minutes to showcase ten complete outfits thanks to the quick changes of the two models. After the show, the clothes were brought out for the customers to see up close. There were already “reserved” signs hanging from some of the pieces, and from the general whispers heard at the show, it’s safe to say that GRAMM have another hit on their hands with their spring collection.
The fashion show was intended to be broadcast live on Ustream, but technical difficulties made that impossible. It has since been uploaded to YouTube, and if you’re a fan of GRAMM’s clothes, or simply intrigued, don’t hesitate to check it out!
VK Exclusive
There are 15 photos in this visual kei exclusive.
Kellie Lacey was born into a family that loves, plays, and staged live music and is proudly carrying on the tradition. While studying psychology in the heart of England and attending the lives of every obscure metal band that came her way, Kellie was given a DIR EN GREY CD and has not looked back since. A short vacation to Tokyo in 2009 and tickets to see a couple of lives while there convinced Kellie to abandon the steady government job she had and move to Japan for some excitement and an rapidly emptying bank account.
Laura Cooper started photographing rock and jazz bands at university. While completing a degree in English Literature, she was literary co-editor of the York University arts magazine and held poetry soirees with comedy jazz bands. Laura wrote for the now defunct UK Goth magazine Meltdown, as well as edited for an occult/spiritual website while she lived in York and London. She disappeared into the mountainous depths of Japan in 2006 and is now based in Tokyo, capturing rock bands in action.
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