Chariots’ New “Band Concept” Single 3-Month Consecutive Release
Chariots
According to a newsletter circulated by the visual kei music store Brand X, the Under Code Production band Chariots will be releasing a series of consecutive singles over a period of three months, beginning in October. So what sets Chariots apart from every other band with a consecutive release in the works? Two words: Concept single.
What exactly is a concept single? Currently, that’s a mystery that only Chariots and their marketing team are capable of answering.
BAND CONCEPT/「Aggressive art」
That’s how Chariots classify themselves on their official homepage. Sound strange? Well, this isn’t exactly a new strategy for the band. From music to costumes, the band’s style seems to fit in very well with the “Aggressive Art” theme. The first release will be made on October 7 and has been titled 「光」, the Japanese character for “Light”. The following singles include “Ash” 「灰」on November 4, and “Darkness” 「闇」, December 9. Each single costs 1,575 yen.
Given the modicum of information about the singles, we have yet to see whether these releases will yield exciting new music or disappointing clichés. For the time being, however, we can only wait and see.
http://www.youtube.com/watch?v=KIi1Z6SvD1s
Leela McMullen is a strong believer in the philosophy "no music, no life." Having traversed the range of Japanese fandoms, she found her home at last in visual kei and has made it her mission to share what she loves most with the world. Leela completed her B.A. in Japanese language from Griffith University in Gold Coast Australia. She now lives and works in Japan, striving to bring you the goods, hot from the scene. Follow her on twitter for juicy hints of upcoming articles if you've got a bit of Japanese language under your belt! http://twitter.com/#!/LeelaInTokyo
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